It’s a new year and you FINALLY decided to start your online product business. Congratulations.
Starting an online product based business is rewarding and fun to operate. (I have been doing it for 10+ years now for myself and others.) However, before you get to the fun, you need to do the work. While it takes a lot to get an eCommerce website up and running with WordPress, I am going to focus on how to properly prep and gather all the information you need for your products before you hire a WordPress web designer to add products to your website.
Get The Essential Information First
Most eCommerce website products have 6 essential things that make up a product page.
- Product Name
- Product Description (sometimes a short and long description)
- Product Price
- Product Images
- Product Category (I will touch on this in the next section)
- Product Tag
Now that we know what we need, let’s type out the information for each product. I have created a Google Doc Worksheet to walk you through this process.
We are now ready to start producing our content for each product.
As you can see, the Worksheet is very simple and hopefully easy to understand. The sheet is set for you to type out information for 3 products. If you need to add more products, you can simply copy and paste a previous product as many times as you need to get all your product information typed out.
Name: simply type out the name of the product. Be sure to type it out the exact way you would like your website visitors to see it on the front end of the site.
Price: provide the price of the product here
Description (short): type a short description of the product here. The short description shows on the left side of your product image and above the add to cart button for more WordPress website themes.
Description (long): if needed, provide a longer description of your product. This will show towards the bottom of your product page. Typically below the product image for most WordPress themes.
Categories: Type all categories you would like your website visitors to be able to view your product in.
Tags: Provide product tags for this section. To learn more about product tags, you can view this blog post by WooCommerce to learn how Tags can improve your SEO and searchability of your products online. VIEW WOOCOMMERCE BLOG POST
Gathering Product Photos
All products need product photos. How else will your website visitor know what they are buying right? We decided to create this as a stand-alone section because many clients I work with overlook this area in most cases. Images are dull and grainy and not all the same height. Also, I don’t know which photos go with which product because the images are not named properly nor supplied to me in a manner that I can jump right into adding them to a website.
I am not a photographer, so I will not be able to assist in that manner with taking the actual photos of products. But, you do need to take product photos or have product photos provided to you before moving forward.
After gathering all your product photos, we need to ensure that all your product images are the same size. My go-to size for product images in most cases is 600px by 600px. This produces a square product image size. If you would like a more portrait styled image, my go-to size is 600px by 790px. If you are not familiar with Photoshop, no worries, you can use Canva to easily resize your photos or you can hire someone from Fiverr to quickly do this for you.
After resizing all your photos, you are ready to organize your product photos. I have created a file structure in Google Drive you can download. DOWNLOAD FILE STRUCTURE.
You have your main Product Images folder.
Once you open the main folder, you will see 3 subfolders. Each individual subfolder is to include all images for that particular product.
Once you open any of the subfolders you will see nothing. This is where you drag your resized product images to.
***If you used our Quick Product Worksheet you will notice that the worksheet works with the file structure. download.
You Have The Info, You Are Ready For A Designer (Almost)
You have all the needed product information for your WordPress eCommerce website and it is now time to hire a designer to get all your product info added and start making your 2019 business goals come to life. Well, not yet. While you do have everything needed for your products, there is still much more you will need to do to successfully open up your online business.
These things include, but not limited to:
- Shipping Pricing
- Refund and Returns Policy
- General website content such as:
- About the business page
- Contact page
- FAQ’s page
- And any other page you or your designer may deem needing for your online eCommerce business
My goal for this post was to make it easy for you to gather the content needed for your eCommerce website so that when your web design requests the information, you not only have it, but you have it in a structured way for your designer to effectively get things up and running smoother. If you enjoyed this post and would like for me to touch on other aspects on getting ready for an eCommerce website, let me know in the comments below.